Split required a complete visual identity, including logo, packaging, and marketing collateral, to establish a cohesive presence that reflects its personality and values. The identity draws inspiration from the name Split, featuring a signature illustration style built around a “split in half” motif that appears across packaging and marketing materials.

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Custom illustrations transform everyday coffee moments into visually engaging narratives, with each design element literally and conceptually split to reflect the brand’s playful, bold personality. This approach creates a cohesive, memorable visual language that is both distinctive and approachable, while reinforcing Split’s focus on quality, creativity, and organic authenticity.